CONTEXT
The Regional Activity Centre for Specially Protected Areas (SPA/RAC) is committed to preserving marine biodiversity in the Mediterranean while supporting local communities and enhancing maritime traditions for future generations.
Until now, the center has relied on a communications strategy defined in 2017, enabling it to promote its events, symposia and conservation actions. To adapt it to the center’s new objectives, ACTeon conducted an in-depth review of this strategy by :
- Evaluating existing communications through a comprehensive diagnostic including benchmarking and SWOT analysis.
- Defining a new communications strategy for 2025-2027, with clear strategic axes, identified targets and objectives in line with the center’s ambitions.
- Drawing up an operational roadmap for 2025, , including action planning, development of narratives up to the center’s 40ᵉ anniversary, creation of a slogan and a framework for evaluating actions taken.
OBJECTIVES
- Improve the visibility of the center’s actions
- Measure impact, capitalize on knowledge generated to improve communication.
- Disseminate knowledge in the field and report on its use.
- Promote networking with other UNEP centers
- Involve external partners to support their initiatives
